In today’s world the scientific methods are undergoing significant changes. We can not run today’s business using age old traditions. That is why Marketing Analytics should blend in newly available non-traditional sources of data and adapt to the rapidly evolving digital delivery channels.

Today we have been able to target very micro-level view of the audience with increased digital activity using Marketing Analytics. The ability to connect online and offline footprint is giving the new age marketer a 360-degree view of their prospects – including their demographics, attitudes, and behaviour’s.

We at Dhruv Technology use the Technology, data, and analytics driving omnichannel marketing, throughout the prospect lifecycle, with personalization at the core, which allows marketers to identify value propositions and the best targeting options.

Some of the models that we have worked with:

  • Pricing & Promotions Analytics
  • Survey Analytics
  • Choice Modelling
  • Brand Switching
  • Market Basket Analysis
  • Market Mix Models
  • Audience Targeting
  • Campaign Optimization
  • Attribution Modeling
  • Real-time Bidding
  • A/B Testing
  • Pipeline Forecasting
  • Market Segmentation
  • Brand Equity Analytics


We deep dive into data using applications like SAS, Python, SQL, Alteryx


Do you have an analytical need or want to know more about our services?

Book a 30 Minute, No-Cost Consultation with an Expert to solve your business problem.